Rough Trade





Warpaint Release DOUBLE Video 07/04/14 in Warpaint

We are extremely excited to share with you a unique double video for Warpaint’s current single ‘Disco // Very’ and upcoming single ‘Keep It Healthy’ from their current album Warpaint

The video finds the band collaborating with director Laban Pheidias and well-known LA street skateboarders Justin Eldridge, Patrick Melcher, Kris Markovich, Rob Smith and Victor Zanoni who appear alongside the band throughout the piece.

Warpaint developed the video concept and asked Laban Pheidias to direct. A former pro skater himself, Pheidias has won awards for his work in television as well as music videos. The band’s bass player Jenny Lee Lindberg explains: “We had a simple idea for two videos which would be tied together by skateboarding and Laban was the perfect person to work with, having done cool work with skate visuals for years and being an amazing skater himself.”

Pheidias offered up a few thoughts about what the videos mean to him…
“These Warpaint videos are extra special to me for multiple reasons and not just because the girls are super rad and fun to work with. Having been a professional skateboarder for many years I’ve really been wanting to incorporate skateboarding into a music video. So, when this project was presented to me with skateboarding already in the concept, I was of course psyched.

Also, the fact that Jen Lindberg and I used to be roommates, and my producer on these videos, Mia Kirby, used to be my production manager, there’s a sense of coming full circle with these connections naturally coming together. And I think these friendships really helped the overall tone of the videos. It was of course a huge honor to feature professional skateboarder Justin Eldridge. He is one of the current best technical street skaters out there. He really brought good style, pop, and rad tricks to the videos.

The location we shot at is one of my favorite skate spots in LA and as far as I know has never been skated at night. It was super cool to light these ditches up and have a fun night session. I wanted the videos to be as real and natural as possible while having a feel and flow that compliments Warpaint’s songs. I think we did it.”